IKEA Gives New Names to Their Products after Top Google Searches about Relationship Problems and It's Hilarious
One of the biggest furniture companies in the world is launching a new marketing campaign. "Where Life Happens" represents IKEA's new marketing strategy, and, by using funny everyday situations and relationship problems to describe their products on their website "Retail Therapy," they are giving everyone a unique shopping experience. They renamed their products according to the most popular online search terms concerning relationship problems. Take a look!