The Meaning Behind ‘Old No. 7’ on Every Label of Jack Daniel’s Bottles
Posted on Sep 07, 2016
Everything changes, but the 'Old No. 7' stays the same. Let's find out why.
1. Many Theories
We all know about this brand and this number, but why is that written on every bottle? People are trying to figure it out and there are different stories.
2. These Are Some of Them...
Some people claim it is the recipe number, some that it's Jack's lucky number or even the number of his girlfriends.
3. Does a Master Distiller know?
This is the current master distiller, Jeff Arnett, but even he isn't sure.
4. There Are so Many Mysteries Behind This Number
Is there a right answer? Some people have claimed that the brand is registered under that number.