The Meaning Behind ‘Old No. 7’ on Every Label of Jack Daniel’s Bottles

Posted on Sep 07, 2016

Everything changes, but the 'Old No. 7' stays the same. Let's find out why.

1. Many Theories

Many Theories
Photo: telegraph.co.uk
We all know about this brand and this number, but why is that written on every bottle? People are trying to figure it out and there are different stories.
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The Meaning Behind ‘Old No. 7’ on Every Label of Jack Daniel’s Bottles
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