The Meaning Behind ‘Old No. 7’ on Every Label of Jack Daniel’s Bottles

Posted on Sep 07, 2016

Everything changes, but the 'Old No. 7' stays the same. Let's find out why.

1. Many Theories

Many Theories
Photo: telegraph.co.uk
We all know about this brand and this number, but why is that written on every bottle? People are trying to figure it out and there are different stories.

2. These Are Some of Them...

These Are Some of Them...
Photo: pinterest.com
Some people claim it is the recipe number, some that it's Jack's lucky number or even the number of his girlfriends.

3. Does a Master Distiller know?

Does a Master Distiller know?
Photo: insidehook.com
This is the current master distiller, Jeff Arnett, but even he isn't sure.

4. There Are so Many Mysteries Behind This Number

There Are so Many Mysteries Behind This Number
Photo: amazon.co.uk
Is there a right answer? Some people have claimed that the brand is registered under that number.

5. Does Jack Daniel's Great-Grand-Niece Know the Truth?

Does Jack Daniel's Great-Grand-Niece Know the Truth?
Photo: scoopwhoop.com
Father told Lynn Tolley that it was the number of the barrel which won at 1904 World's Fair.

6. It Seems That 7 Is Indeed the Brand's Lucky Number

It Seems That 7 Is Indeed the Brand's Lucky Number
Photo: dl4m1feu8d99q.cloudfront.net
They won the Monde Selection Awards for seven years.

7. Have We Found the Truth?

Have We Found the Truth?
Photo: media.2oceansvibe.com
We can't be sure, it looks that Jack Daniel took the secret to his grave. But we must admit, there are some really interesting stories.
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The Meaning Behind ‘Old No. 7’ on Every Label of Jack Daniel’s Bottles
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