The Meaning Behind ‘Old No. 7’ on Every Label of Jack Daniel’s Bottles
Posted on Sep 07, 2016
Everything changes, but the 'Old No. 7' stays the same. Let's find out why.
1. Many Theories
We all know about this brand and this number, but why is that written on every bottle? People are trying to figure it out and there are different stories.
2. These Are Some of Them...
Some people claim it is the recipe number, some that it's Jack's lucky number or even the number of his girlfriends.
3. Does a Master Distiller know?
This is the current master distiller, Jeff Arnett, but even he isn't sure.
4. There Are so Many Mysteries Behind This Number
Is there a right answer? Some people have claimed that the brand is registered under that number.
5. Does Jack Daniel's Great-Grand-Niece Know the Truth?
Father told Lynn Tolley that it was the number of the barrel which won at 1904 World's Fair.
6. It Seems That 7 Is Indeed the Brand's Lucky Number
They won the Monde Selection Awards for seven years.
7. Have We Found the Truth?
We can't be sure, it looks that Jack Daniel took the secret to his grave. But we must admit, there are some really interesting stories.